L Salon And Color Group

The Ultimate Marketing Campaign

The Ultimate Marketing Campaign

Brief

Elizabeth Stenstrom established L Salon with the mission to make a difference in the world of hair fashion.

L Salon are now dedicated to all aspects of beauty and style. They work to create a beautiful appearance while nurturing the spirit and relaxing the body and mind. L Salon are here to challenge current industry standards while tailoring each style to the unique needs of every client. This salon is home to over 30 designers, thriving as leaders in their industry.

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Client: L Salon and Color Group
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Services: Marketing Strategy

The Project

Project 100 have engaged L Salon in not only enhancing their marketing efforts, but also the creation of a social media movement.

In 2018, with new management at hand, Project 100 have been tasked with the responsibility of developing the L Salon brand to assist in the company’s transition and rebrand. Project 100 have engaged L Salon in not only enhancing their marketing efforts, but also the creation of a social media movement.

The #hairinthemoment hashtag has been utilized across social platforms to strengthen brand awareness and encourage audience engagement. This movement will be carried across future campaigns implemented by Project 100.

Design

The marketing strategies developed by Project 100 on this venture have successfully become a part of ongoing campaigns.

Thus, Project 100 will continue to partner with L Salon by developing new marketing campaigns for their brand each year.